Wednesday, April 29, 2009
Prosper among best of show at FinovateStartup09
After a six-month quiet period to register their platform with the SEC, Prosper re-opened yesterday at Finovate. They are currently serving borrowers in all 50 states and lenders in California.
Tuesday, April 28, 2009
Final presenters announced at Finovate
- Green Sherpa review
- Smart Hippo review
- DebtGoal.com review and site makeover (Update: DebtGoal accidentally releases personal information)
- Prosper launched today after 6-month SEC mandated quiet period
- Credit Karma review (and save 10% of Lending Club fees through Credit Karma)
Just in Time for FINOVATE: Many Companies Launching New Features
I'm following the conference online today via webcast, though wishing I could be in beautiful San Fransisco, which is lovely this time of year.
I'm starting this list with items I've already made notes of, but may update later during the day as I follow along the FINOVATE presentations today.

- Mint (see previous my review) has added CD and Brokerage shopping options. I wish they had this when I choose my brokerage two months ago, but I'm glad they have it now, and I'm glad to see I chose well. They've also added the ability to change dates on transactions which is great for those checks that clear late and things like that, so you can keep your budget on track.
- Lending Club is offering new lender features which Tom posted about earlier today.
- Prosper is live now!
- Wesabe has a tagging system now, which will be a great asset to users.
- Debtgoal (my review) has a brand-new interface which is far more useful and intuitive.
- SmartHippo (my review) has a new questions and answers page at www.smarthippo.com/answers.
- UPDATE: It's 3:00 and I just got an email from GreenSherpa that their beta system is now available.
- UPDATE: it's 4:30 and Rudder just launched an iPhone app. You can get it in the app store. Now word about what's out there for blackberry users.
SmartyPig continues to respond to customers in real-time, and has added a "lower this" to reduce your monthly savings if friends and family members' contributions to your savings goal has enabled you to choose between meeting your goal sooner, or reducing your monthly contribution. It suggests the difference for you too, so you don't have to do the math.
Jessica Ward is a professional writer and blogger based in Seattle, WA. She also blogs at www.pennywisefamily.blogspot.com, to learn more about her visit www.jessicaward.me
Lending Club previews new lender feature at FinovateStartup09

Lending Club also emphasized the success of their secondary loan platform which launched six months ago. Since then over $2,000,000 in loans have been traded and the time to liquidity is two days. In addition to providing liquidity to new lenders, this platform provides new investment opportunities. There are 1800 loans on secondary loan platform right now.
FinovateStartup09 kicks off today
FINOVATE Startup is billed as the "largest group of financial technology startups ever assembled in one place" with 57 companies in the lineup. All the major p2p lending players will be there including Lending Club, Pertuity Direct, and Prosper. Prosper has already announced the re-launch of their platform timed with the conference.
This year, for the first time, FINOVATE offers a real-time webcast. There is still time to purchase access to the webcast for $495.

Here is a complete list of companies featured today as well as links to our previous reviews:
- Acculynk
- AlphaClone
- Aradiom
- Bay Area Software
- BillShrink (our review)
- BudgetPulse
- BudgetTracker
- CalendarBudget (our review)
- Centrro
- CircleUp
- Cooler Inc.
- CreditArray
- Credit Karma (our reviews - 1,2)
- DebtGoal (our review and new features launched)
- Expensify
- GoalSpring
- Green Sherpa (our review)
- Home-Account
- HomeATM
- iBearSoft
- IOUSOS
- iThryv
- Jwaala
- kaChing
- Kapitall
- Lending Club (new lender feature announced)
- LendingKarma (our review)
- Looniesdesk.com
- LowerMyAssessment.com
- Micronotes
- Mint (our review)
- MoBank
- Moneta
- Mozo
- NCore
- OurCashFlow
- Pennyminder
- People Capital (our review)
- Pertuity Direct (our review)
- Portfolio Monkey
- Prosper (just re-launched today)
- Rudder
- SecondMarket
- SeerGate
- Silver Tail Systems
- SimpliFi
- SmartHippo (our review)
- Strands
- Syphr
- Tempo Payments
- The Receivables Exchange
- ThreatMetrix
- Transparent Financial Services
- Valuecruncher
- Victrio
- Wesabe
- WeSeed
- ZimpleMoney (our interview with founder)
Sunday, April 26, 2009
Speculating on a possible Prosper Re-Launch

After months of “quiet period” the Prosper.com web site is down for maintenance.
Now, I’m gonna go out on a limb here and project that prosper.com will launch Monday or Tuesday, in time for Finovate. It makes sense. When you compare the Lending Club S-1 documents to the Prosper documents, the timeliness match nicely.
I’m not the only one speculating about the possibility of a Prosper re-launch. Investar on the “Prosper Quiet Diary” forum notes the difference between the normal notice and the current notice and that Prosper’s normal blackouts are just a few hours, not two days. They also normally include the term “routine maintenance” which this notice certainly does not.
Another post from “Investar” says that one of his “notes” has been charged off, when usually the language says “loans.” Semantics or quiet hints?
I guess, in a few days, we shall know. Most of us expected Prosper to resurface after their April 14th filing, but if the SEC required further communication (and note that the SEC recommended “accelerated” communication) another 10-15 days would be a great window.
Also, they’re a registered FINOVATE company. Why bother promoting themselves when there’s nothing to promote? Re-launching for FINOVATE just makes sense.
Jessica Ward is a freelance writer and blogger based in Seattle, Wash. She also blogs about frugal family living at www.pennywisefamily.blogspot.com
Saturday, April 25, 2009
Pertuity Direct clarifies underwriting philosophy; discloses loss assumptions
Peer to Peer lenders have a little more information readily available now from P2P Mutual Fund Pertuity Direct. This month, Pertuity Direct has updated it's online credit policy and disclosed loss assumptions.Here is the complete, newly published underwriting philosophy:
Our Underwriting Philosophy
At Pertuity Direct, we evaluate an applicant's eligibility for a loan and determine the interest rate of that loan based on the following criteria:
- we do not overextend a borrower with new debt
- approved borrowers are offered low market interest rates
- lenders in the community preserve their investment capital and earn a competitive return
These goals can be met by ensuring that each borrower's financial situation is reviewed with regards to their willingness and capacity to pay and an appropriate decision rendered.
In recent times, some financial institutions have suffered because their credit policies began to ignore key components to underwriting a healthy loan portfolio. Pertuity Direct does not solely rely on a credit score or whether the loan is secured against home equity. What we do is use a mix of human review, statistical decision making, and verifications to make sure that we deliver the right product to the customer. In some cases, that may mean that we are not able to approve a borrower due to the fact that we do not charge usurious interest rates to compensate for high risk, nor will we lend to a borrower who we feel we may endanger with over-indebtedness.
An additional strategy to ensure the health of the portfolio involves making conservative assumptions regarding the default risk of the underlying assets. Both eligibility decisions and interest rate assignment are driven from the estimated risk of new bookings, and Pertuity Direct has taken a conservative approach. For example, for the prime and super-prime segment that we are targeting (average approved borrower FICO to date is about 740), our pricing policy has built in the following expectations for default risk (based on a $12,000 loan):
- 660 – 700: 6.0%*
- 701 – 750: 3.8%*
- 751 – 850: 2.7%*
*default risk is annualized in the form of balances defaulted over balances outstanding
We believe that transparency is important so our borrowers can understand what affects loan eligibility and investors can understand how we generate the assets in the loan portfolio. To that end, below are some of the criteria used in our underwriting. We welcome any feedback from borrowers or investors which can be sent to underwriting@pertuitydirect.com.
Underwriting Criteria- A debt-to-income ratio generally below 40%
- We often require proof of income in the form of documents, especially for larger loan sizes
- A minimum credit score (FICO) as reported by the Experian credit bureau of 660 or higher
- No bankruptcies within the past ten years and no more than one public record in the past ten years
- An established credit history at least two years long with five total accounts
- No current delinquencies on any trades
In addition to these criteria, Pertuity Direct also looks at factors such as number of recent inquiries, loan size in relation to income, amount of recent debt opened, number and type of mortgages held, and credit card balances as a ratio to available card lines.
Friday, April 24, 2009
FinovateStartup: Stock Market Resources
Here are quick profiles of several applications that might be of interest to prospective stock market investors.
First up is WeSeed.com:
WeSeed’s basic principle is that everyone should be able to use the stock market. It uses a gaming-type platform to match your interests with stocks you might like to follow, and then gives you a virtual investment to create a virtual portfolio. While the money and the trades are imagined, the data is all real, allowing users to get their feet in the sandbox without the risk of loosing their hard-earned-savings. It also opens stock trading fun up to those of us who don’t have spare change to sink into the market.
Next is KaChing, previously the Facebook app FSX) KaChing allows you to follow 1500 users who generated positive returns in 2008 (perhaps the only investors who generated positive returns in 08?). It proves free open-source access to previously unavailable financial data for those who are serious about breaking down the stock market. KaChing allows users to track real or virtual portfolio and build, test and populate investing algorithms. This isn’t the sandbox folks, this is the nitty-gritty.

Kapitall.com is next. They’ve recently registered with the SEC as an investment advisor. They allow for real or virtual portfolios. The novelty here is that all trades are completely transparent and public to all users. Pretty interesting stuff!
Finally, PortfolioMonkey.com is an application which shows potential diversification options for your portfolio. It’s free to use and again can be used with your real or your virtual portfolio.
Within this list there’s something for everyone at every level of stock-market-knowledge. Good luck and happy trading!
Jessica Ward is a personal finance blogger and freelance writer based in Seattle. She also blogs at www.pennywisefamily.blogspot.com
Friday, April 17, 2009
See 57 financial technology startups in one day
The regular ticket prices for FinovateStartup09 will expire today (April 17th) at midnight. Register before the end of today and save $100 off the last-minute ticket prices. Use offer code fan109 to save an additional $100 on the ticket price.
FINOVATE Startup is billed as the "largest group of financial technology startups ever assembled in one place" with 57 companies in the lineup. All the major p2p lending players will be there including Lending Club, Pertuity Direct, and Prosper.

Here is a complete list of companies:
- Acculynk
- AlphaClone
- Aradiom
- Bay Area Software
- BillShrink (our review)
- BudgetPulse
- BudgetTracker
- CalendarBudget (our review)
- Centrro
- CircleUp
- Cooler Inc.
- CreditArray
- Credit Karma (our reviews - 1,2)
- DebtGoal (our review and new features launched)
- Expensify
- GoalSpring
- Green Sherpa (our review)
- Home-Account
- HomeATM
- iBearSoft
- IOUSOS
- iThryv
- Jwaala
- kaChing
- Kapitall
- Lending Club (Update: new lender feature announced at Finovate)
- LendingKarma (our review)
- Looniesdesk.com
- LowerMyAssessment.com
- Micronotes
- Mint (our review)
- MoBank
- Moneta
- Mozo
- NCore
- OurCashFlow
- Pennyminder
- People Capital (our review)
- Pertuity Direct (our review)
- Portfolio Monkey
- Prosper (Update: re-launched at Finovate)
- Rudder
- SecondMarket
- SeerGate
- Silver Tail Systems
- SimpliFi
- SmartHippo (our review)
- Strands
- Syphr
- Tempo Payments
- The Receivables Exchange
- ThreatMetrix
- Transparent Financial Services
- Valuecruncher
- Victrio
- Wesabe
- WeSeed
- ZimpleMoney (our interview with founder)
Wednesday, April 15, 2009
At Finovate 2009 Budget Solutions Abound

For the sake of the reader, I’m going to make some categories here to differentiate what might be right for your style as a prospective user or curious reader. Some of these will overlap due to the nature of the features. All are free to use unless otherwise noted. The denotation ($) means fee-based and (*$) means free during Beta trials, or some features are subscriber-based.
I included a “social media” category here—because two of these are very similar to common social applications. Wesabe is a lot like Facebook in that people can recommend or comment and share information. Geezeo has a lot of Twitter-like features and their “confession booth” even integrates with Twitter (not to mention, it's outrageously addictive).
Rudder is in a bit of a class of its own. It appears to include bill-pay features (note to self to play with this one a bit more).
There are essentially two "classes" of personal finance application in my view. Those that require data-entry of transactions, and those that don't. Otherwise, the items below appear in no particular order and none of these are paid placements.
Wednesday, April 8, 2009
Finovate 2009: DebtGoal.com Review
DebtGoal.com is a free tool intended to help users get out of debt. I’ve had a few conversations with the DebtGoal team (I’m an alpha-tester) and they really are passionate about helping people get out of debt, and stay out. While DebtGoal is currently a little rough around the edges, I’m excited to see what’s coming up next—as I know they’re working on some new projects.
Right now with DebtGoal you enter your debts, payments and interest rates (no account numbers or other scary things), aggregation is “in the hopper” in the next phase rollout, but at this point everything is manual data-entry. I’m hoping that they’ll allow an “enter manually” option for technophobes who are nervous about the aggregating systems. I personally love them, but I can understand those who don’t.
Using your outstanding debts and interest rates, DebtGoal produces a payoff plan for you and suggests paying off in the order of highest interest to lowest interest, and based on the minimum payment requirements, it sets payment schedule for you, based on your budget and priorities for these debts. I personally adhere to the “snowball method” of paying the smallest balance first, closing the account and then moving on to the others. I’ve requested that DebtGoal provide both options. Not sure if they’ll be able to incorporate that feature, but it seems like both methods are sound.

Why use a system like DebtGoal? I think it can help if you’re juggling multiple credit accounts and overwhelmed by deciding what to pay on what account. Perhaps you find yourself paying minimums only because you can’t decide or don’t know what to do about the next one. Then you’ll just make a big payment with the “extra” at the end of the month, right? DebtGoal encourages you to make a goal and stick with it. It can also help you plan your monthly budget so you know how much to set aside for each bill.

Another nice feature is that it shows you how long it will take you to get out of debt if you pay only minimum balances. I set a goal to be debt free by the end of this year, and adjusted my Mint.com budget accordingly. You can chose either a desired debt-free date, or tell DebtGoal your desired combined monthly debt-payment budget, and they will show you the smartest way to allocate, and provide you with a debt-free date based on that plan.

One feature that I really like, and haven’t seen other places, is that it shows new spending separately, by basically showing you that you have to pay A: your regular debt-busting budget amount and B: your new spending to keep up on your goal.
I’ll attach a screenshot here, but for my pride’s sake, I’ve removed my account balances. Rest assured, this will be paid off by year’s end. I’m on track!
If you have debt and you’d like a nice graphical way to tackle that, I’d encourage you to give DebtGoal.com a try!
Monday, April 6, 2009
CreditKarma: Never Pay for Your Credit Score Again!
My neighbor, four doors down, has the same name as me, with the minor difference of a different middle initial. Her middle initial, happens to be that of my maiden name. Because I hyphenated my last names for the first few years after I was married, I have a registered “credit alias” that is exactly the same as her name, and a mailing address just a few digits off.
That really isn’t too much of a problem, except that because our addresses our so similar, and she doesn’t pay her bills, her collections accounts arrive on my credit score routinely.
Four more of these recently appeared on my credit report and were discovered by my mortgage bank during my refinance. I shot off another letter to TransUnion last week hoping to intervene before my rate-lock was threatened.
I’ve got to say, I’m pretty tired of paying for my own credit score. Yes, you can get a credit report free annually, (just one) but it’s far more helpful in a situation like mine to check it more frequently than that.
Finovate 2009 presenter, CreditKarma may be the solution people like me are looking for. It provides constant, free access to your credit score as well as some other features.
You can see how your credit score stacks up to those in your age range, state, or even email domain. You can also use their calculator system to see how adjustments in your financial situation would affect your score in theory. Would it help or hurt you to close a high-interest account, extend your credit limit, or even file for bankruptcy? I was surprised to know that paying off my credit card balance entirely will actually hurt my score, and that optimally I should be carrying some credit card debt. (Thanks anyway, but I’ll still be going debt-free). There’s a screen to view your long-term credit score over time, which will be very helpful for tracking identity fraud or excessive credit inquiries (which cost you points).

There are some features that I especially like including a credit card debt calculator which allows you to either enter your projected monthly payment and calculate a payoff date, or enter a date and it will show you your estimated monthly payments. Adding a little extra value to this calculation is their friendly nudge that shows you how much you can cut your payoff time by paying just a little bit more.

At this time, CreditKarma is only showing credit scores from TransUnion, and not Experian and Equifax, but in my experience, TransUnion’s scores have always been the lowest (They’ve also been the only ones routinely confusing my neighbor’s accounts with mine).
Because CreditKarma is requesting your score on your behalf rather than for a lender, your credit score won’t be affected by the inquiry.
Jessica Ward is a freelance writer and blogger located in Seattle, WA. She blogs on finance, credit, family and food at http://www.pennywisefamily.blogspot.com/.
Friday, March 20, 2009
Green Sherpa Review: Personal Cash Flow Management
Ok, I admit it, I choose financial companies to profile based on my level of curiosity from the company’s name. Yes, a classic case of judging a book by its cover.Unfortunately, with the Green Sherpa book, I’ve not had an opportunity to get past the cover, so will have to write this review solely based on the company’s press kit. A less-than-desirable level of transparency for this blogger, but you might want to know what this funny-named company does too, so I'll share what I've learned so far and fill you in later as I learn more.
I reviewed Green Sherpa’s materials and then tried to log in for the 30-day free trial. I was greeted by the following message:
Thank you for your interest in Green Sherpa and for signing up for our private beta!
We have been overwhelmed by the positive response and are slowly letting users in during our beta phase. Watch out for an e-mail with an activation link over the next few weeks as we activate your account.
The Green Sherpa Team
Well, I’m glad they’re overwhelmed, I guess, but considering how overwhelmed they are, you’d think there would be a little more buzz about them. Here’s what I know (again, almost exclusively from their PR efforts).
Green Sherpa is a fee-based personal cash-flow software. Their target is the serious DIY money-manager age 30 to 55 who currently uses software from a box on a shelf. They believe their continuous improvement cloud-computing model will show the consumer how easy it is to work online vs. downloading and installing software you’ve got to update and upgrade all of the time. Their theory is that this pitch will also help users to shell out their $7.95 monthly subscription fee.
Not updating and buying new software all of the time would sell me if I were in the market for such software. When will Microsoft get the hint and start doing this with Office? I digress….
Green Sherpa offers a few novel approaches that you don’t find in the free web apps like Wasabe and Mint. You can develop goals, and Green Sherpa shows you progress toward your goals. It also shows you cash-flow projections—the month’s “where you’re going” versus the “where you’ve been” information that most of us get from our personal finance reports.
The dashboard is spreadsheet based so should keep happy all of the spreadsheet devotees. Another distinct advantage is that you can share your information “real time” with your financial team (CPA, broker or attorney) without burning reports to disk, or emailing/printing cumbersome PDF reports. It seems like it would also be nice for baby-boomers who're managing their elderly parents' finances, especially if from a long distance.
Green Sherpa debuted September of 2008. It is currently in beta-release. As mentioned before, it is based on monthly subscriber fees of less than $10 per month. A 30 day free trial is offered, but they’re not accepting new subscribers at this time. I’m not sure if this is a capacity issue or an indicator of institutional health. Overall, it’s a great idea, and if it’s as good as advertised, I could see the potential that it may pay for itself in terms of subscriber fees to the user. I’d love to give this a test-drive and hope that we’ll hear more from these guys before the Finovate conference next month.
Jessica Ward is a freelance writer and blogger. She blogs on personal finance, real estate and families living frugally.
Friday, April 25, 2008
VaultStreet streamlines financial document management
At the first glance of his bio, it seems like lawyer Carter Kirkwood is the unlikely founder of a technology company. He was an intellectual property transaction attorney, where he specialized in representing e-commerce and software businesses that developed, licensed, or acquired technology. On the VaultStreet blog he confesses, “I am not a technologist.” He is, however, the target consumer. Like most of us, he has several checking accounts and spends way too much time with snail mail, paper statements, printing and filing. Or at least he used to. His solution to the filing problem is VaultStreet, an online document management system. These are Kirkwood's responses to our questions about VaultStreet:
Can you tell us a little about your background, the company and what inspired you to create VaultStreet?My inspiration for founding VaultStreet is fairly simple – I HATE FILING. Yet I have to keep various records in case I ever get audited by the IRS, need proof of ownership for an insurance claim, or apply for a loan (like a mortgage). My observation was that my online broker, bank, employer, insurance provider and utilities all had my information stored on their computers, yet I always received everything on paper. Now I had been using Quicken for over 10 years (and used the data download feature) but that did not solve my problem (which was that I wanted to stop wasting weekends filing away paper or searching for it when I needed it).
My background is as an intellectual property lawyer and most of my clients were in the IT space. So I probably have a heightened sensitivity to the interaction between legal concepts (like privacy, ownership, and evidence) and technology. Over time it became clear to me that what was needed was a virtual “record keeping” system that could protect the user’s privacy from end-to-end (i.e. from the bank to the consumer to the tax preparer or financial planner) while at the same time providing chain of custody evidence which would show that the e-document had not been altered since it was originally created by the bank (or other institution). Finding a way to solve this problem turned out to be more difficult than I originally imagined and eventually required solving a series of sub problems in a manner that was backwards as compared to existing solutions (this is what we have filed the patents on).
Since those early days, we have learned a lot from our customers and have discovered that what they initially value most about our system is its ability to automatically collect and organize their financial documents for them in a single location while protecting their privacy. Fortunately, we built that functionality in to the system from the very beginning.

What are the major advantages of storing all financial documents in one location?
Consumers have a hard time remembering all of their different user names and passwords. Plus it takes a lot of time to navigate across 4-6 institutions to collect documents from multiple locations. Then you must save each individual document on your computer with a unique name and organize the document set. It takes up valuable time that could be better spent with family and friends. VaultStreet offer consumers the convenience and time savings of having all documents automatically collected and organized into a single location, which also prepares them to respond quickly to financial events such as loan applications. Collecting documents into VaultStreet’s online repository also offers protection in the event of disaster, such as a fire or flood.
For institutions, VaultStreet offers a real way to reduce the operational and administrative costs of mailing documents to account holders while increasing customer service to these same account holders at banks, brokerages and utility companies. Institutions can use VaultStreet to collect, organize and authenticate the source of financial documents for their customers. It’s a great value-added service with the potential to build customer loyalty.
Who are the primary users of VaultStreet?Consumers/taxpayers are the initial primary users, but we have had strong interest from accountants, financial planners, tax preparers, and mortgage brokers.
You currently provide secure document storage for five brokerages and about ten banks and utilities companies. Will you continue to increase the number of institutions you cover?
Absolutely. This is a top priority.
Many of our readers hold peer to peer lending accounts. Do you plan on adding the ability to store documents from Prosper, Zopa and Lending Club?
We would be very interested in talking with those companies about how to work together to not only store documents from them but also to facilitate the process of asset and income verification that often occurs when consumers apply for loans.
Security is obviously a major concern. How will you ensure that sensitive documents will remain secure?
We have designed the system from the very beginning to be very secure. We not only work at VaultStreet but we are also users of VaultStreet, so we take the issue of security very seriously. To learn more about our security, we have posted information at http://www.vaultstreet.com/content/how-it-works/security_overview.php. Our CTO is available to address specific questions related to security.
What have been your biggest challenges as you launch a new company?
Early on, when the company was more of an idea and less of a product, it was a challenge to get people to understand what we did (but I think that is probably true for most transformational technologies). Now the biggest challenge is keeping up with all of the business development opportunities. We have been pleasantly surprised at how many banks, brokerages, and insurance companies have contacted us saying that they have been waiting for this kind of service.
Is there anything else you would like to add?
I want to extend a personal invitation to you and others to register with the service. Registration is available on the home page. To learn more, go to www.VaultStreet.com.
Thursday, March 20, 2008
Prosper, Lending Club and Loanio to present at FinovateStartup 2008
Last year at Finovate 2007, Prosper announced several new features and Lending Club highlighted Facebook social connections and their Lending Match technology.
Loanio has not yet launched but is expected to prior to the conference.
Here are Prosper's and Lending Club's presentations from last year:


Patrick Gannon from Lending Club was also interviewed by Visible Banking during last year's conference.
Here is the list of companies that will present at FinovateStartup 2008: Andera, Aradiom, Authentium, Boulevard R., Buxfer, Cake Financial, CAPS, ClairMail, Credit Karma, Diversinet, Expensr, First ROI, FindABetterBank, Guard ID, Guardian Analytics, IP Commerce, Jwaala, Lending Club, Loanio, Mint, Prosper, SmartyPig, SmartHippo, Simple Tuition, SocialPicks, TradeKing, TrustedID, Tyfone, Unified Money, VaultStreet, Vestopia, Vidoop, Wesabe, Wonga, WorkLight, Zecco and 3 others still in stealth.
Update (9/10/2008): Loanio screenshots

