A Note on Note Trading

Peer to Peer lending has been around via Prosper.com and LendingClub.com for a while now, but another option that is less prominent is after-market note trading on these sites.

There are many advantages to after-market note trading. For sellers, this means having some liquidity in your investment—being able to cash out before the loan fully matures—shortening a three year loan into one or two years or even less time.

For buyers, the advantage is being able to see some repayment history on the loan. If you’re unsure about jumping into peer to peer loans, this might be a good way to go.

Also, for prospective buyers on Prosper, a note is a loan that has already funded, so you don’t have to wait for an auction or funding period. Your note will be earning interest and expecting payment much faster.

Prosper.com uses Folio Investing as their note trading partner, and charges sellers a 1% transaction fee. LendingClub.com uses Foliofn and also charges a 1% seller fee.

Prospective note buyers should remember that they’re not circumnavigating the investor account maintenance fees at 1% at both Prosper and Lending Club—regardless of if you bought the loan at issuance or the note later in the after-market, if the money is owed to you, the maintenance fees are charged to you.

Also, at Prosper the note trading platform only applies to notes issued after July 13th of 2009. At Lending Club your notes can be a little older if you want to re-sell them. The Lending Club platform extends to notes issued back to October 12, 2008.

Overall, the note trading process is fairly smooth. You usually have to digitally “sign” an agreement with the trading platform but otherwise the sites are smoothly integrated. You don’t have to open another account or fund another account—your funds will move fairly seamlessly between your Prosper or Lending Club and the designated note trading platform account whether you’re buying or selling the notes.

If you've done any note trading, I'd love to hear your feedback and comments. I haven't tried this system myself yet, but may consider it in the future.

Jessica Ward is a freelance writer based in Seattle. She writes on family, business and money.

Lending Club Reaches Another Milestone

Lending Club began issuing loans in September 2007, and has just reached the $50 million loaned mark. Loan demand has surpassed $500 million (yes, folks, that’s half a billion—we’re almost talking government sized dollars here!).

Underwriting has kept Lending Club to issuing just the $50 million in loans, and investors have received a 9.64% net annualized returns (that’s doing the math after fees and bad loans are taken out).

This does make Lending Club the “biggest fish” in the P2P sea right now.

So far in August, Lending Club has issued $3.1 million in loans.

Author's note: This post replaces a post from yesterday which included a factual error. Apologies for the duplication.

Lending Club Raises Rates, Prosper Responds by Hearlding Auction

Beginning July 30th, Lending Club has raised average rates charged to borrowers by 0.5% in response to increased interest rates charged by mainstream lenders.

Investors will be seeing increased rates, and already the current net annualized return of all Lending Club investors was over 9.5%.

Lending Club has continued to see increasing number of loan requests from prime borrowers and believes that the higher rate remains competitive. The very best, grade A loans, according to a company press release have actually been lowered by 0.46% to further attract the best borrowers.

Prosper.com has responded by further emphasizing its’ auction model, driving interest rates as low as its investors are willing to fund based on risk.

Jessica Ward is a freelance writer from Seattle. You can also read her work at www.debtkid.com and www.pennywisefamily.blogspot.com.

Zensah fuels growth with Lending Club loan

PLR has decided to profile Peer to Peer users on a regular basis. Our first such profile is the athletic-wear company Zensah, which was founded in January 2004 in Tel-Aviv, Israel.

Zensah is a privately held company which develops high-end performance clothing for runners, cyclists, tri-athletes and other serious athletes. They count among their customers MLB and NBA professionals. Their designs feature seamless technology. The name itself comes from the Italian word sensa meaning “without seams” to symbolize athletes without limits.

Zensah took out a loan for $12,250 at 10.59% with Lending Club to fund some growth. They were able to repay the money within six months, despite having been turned down for a conventional business loan by banks.

Ryan Oliver from Zensah says they learned about P2P lending from reading an article about the process, and found Lending Club very easy, and even says his loan was funded within a week. At the time of their Lending Club loan, they had also considered using Prosper.com, but he described the process as “too bureaucratic” and did not proceed with Prosper. He also says he would definitely recommend P2P borrowing for other companies looking to grow—he even says he wishes larger business loans were available—in the $100-$250,000 range.

I asked Ryan if P2P borrowing was part of a larger social media plan, and he replied that it isn’t now, but if they had a dedicated social media plan, it could be a component.

Jessica Ward is a freelance writer based in the Seattle area. Her work can also be seen at www.jessicaward.me

Lending Club: How do you compare?

Back in May, Lending Club announced a tool in development which would allow lenders to view their performance and compare it to other members. Over the weekend they rolled the feature out for all members. Here are some screen shots:


The Net Annualized Return measure used by Lending Club is calculated daily as a weighted average return on invested capital and is based on actual payments received to date.

I rank in the bottom 13% of all investors, primarily because I am very risk adverse, but my performance is still a respectable 7.39%. How do you compare?

IOU Central Launching in USA

Note: IOU Central was not available for comment, due to the SEC’s “quiet period” though they have been contacted for comment.

Look out Lending Club, Pertuity Direct and Prosper, Canada’s IOU Central is on its way to America.

IOU Central filed a registration statement with the SEC on May 13th in which they seek to “register the offer and sale of up to $225,000,000 in aggregate principal amount of Borrower Payment Dependent Notes.” The notes are to be offered on a continuous basis following the effective date of the registration statement.

According to the company’s press release notes “will be issued in series and the proceeds from the sale of each series of notes will be designated by the registered lenders who purchased the series of notes to fund an unsecured consumer loan originated through the IOU Central loan marketplace to a registered borrower.”

IOU Central first made news by becoming the first p2p lending company in Canada in February 2008. They were only open a couple of weeks before they halted operations to 'resolve a regulatory matter'. We are still waiting for the first p2p lending company to open in Canada. Right now the most likely contender is CommunityLend.

IOU Central purchased a P2P lending startup from Denmark called Fairrates. Fairrates was built in 10 months by Arkadiusz Hajduk and opened in April 2007. They had lenders willing to invest but had a problem finding and vetting good borrowers. In Denmark there is no access to credit history and Fairrates was hit with a couple fraud cases.

After little success in Canada, IOU Central will try its luck in the United States. Prospective borrowers and lenders registering on the site receive the following email:

Thank you for your interest in IOU Central!

We are getting ready to release an online marketplace that will revolutionize peer-to-peer lending. Our platform will give borrowers the benefit of a true marketplace that allows for better interest rates. The platform will also give lenders freedom in lending with our real-time bidding system. We will keep you notified of our progress as we register with the Securities and Exchange Commission (SEC).

Thanks for being a part of the IOU Central revolution!

See you soon!
The entire IOU Central team

We love hearing from you, so if you ever have any comments,
questions, feedback, ideas, etc. please don't hesitate to email us at
feedback@ioucentral.com. We have a lot in the works, so visit ioucentral.com
often..

From company news and press releases it appears that IOU Central will have a slightly higher credit score requirement than Pertuity Direct and Lending Club—according to an article on wiseclerk.com, a Equifax score of 670 will be required. Lenders will pay a 1% servicing fee (the same as Lending Club). Borrowers will pay a 2% loan origination fee, and borrowers can request loans of up to $25,000 in two separate loans.

IOU Central is a peer-to-peer lending company. The company’s internet-based loan marketplace enables borrowers to post loan requests and purchase notes from lenders. IOU Central launched in Canada’s Peer to Peer lending space in February 2008, but stopped shortly thereafter due to regulatory conditions. IOU Central is headquartered in Kennesaw, Georgia in the United States.


Jessica Ward is a freelance writer and editor, based in Seattle, WA and writes in the personal finance and microfinance space. You can check out her other work at www.jessicaward.me.

New York Times: Brother Can You Spare a Loan?

The New York Times has an article about p2p lending this morning. Here's an excerpt:

The debt supply was abundant back in 2005, when Renaud Laplanche dreamed up Lending Club, now one of the best known of a batch of companies that have added Web-enabled “peer to peer” lending to the ways that individuals can borrow money. Like many online innovations, it adds scale to an old idea. In this case the old idea is borrowing money from your social network — “social network” having morphed from the people you have a personal connection to into its contemporary iteration of people connected by computer screens and servers. While starting up another company, Laplanche found it financially advantageous to borrow from friends, and he wondered whether an Internet version of this idea could be created for people without flush contacts.

...Certainly the credit crunch that started last year has made a lot more people interested in new forms of borrowing. “To some extent, we got lucky,” Laplanche admits. A little more than half of the requests involve restructuring current debt with better terms. These really took off recently, as credit-card companies jacked up rates on some balances. Meanwhile, someone has borrowed $25,000 to finish a recycling plant in Uganda; others are paying off college loans or covering medical bills. And some requests seem surprisingly dissonant with the downturn: home-renovation projects, somebody asking to borrow a few grand to take the family to Disney World, a triathlete who wants a new bike. “There’s a guy buying a pony,” Laplanche adds.

Open an account with Lending Club here.

A look at Lending Club's LendingMatch

Brandon Hansen has captured minor fame for his in-depth analysis of everything from how to beat traffic mathematically to putting gas prices in perspective. Now he takes a look at the LendingMatch algorithm as he decides to diversify his investments with Lending Club. Read the whole article here:

Projections Using Lending Club's LendingMatch Slider

Just in Time for FINOVATE: Many Companies Launching New Features

Just in time for FINOVATE many new features are being launched by participant companies, some of which we've profiled here before.

I'm following the conference online today via webcast, though wishing I could be in beautiful San Fransisco, which is lovely this time of year.

I'm starting this list with items I've already made notes of, but may update later during the day as I follow along the FINOVATE presentations today.

• Mint (see previous my review) has added CD and Brokerage shopping options. I wish they had this when I choose my brokerage two months ago, but I'm glad they have it now, and I'm glad to see I chose well. They've also added the ability to change dates on transactions which is great for those checks that clear late and things like that, so you can keep your budget on track.

• Lending Club is offering new lender features which Tom posted about earlier today.

• Prosper is live now!

• Wesabe has a tagging system now, which will be a great asset to users.

• Debtgoal (my review) has a brand-new interface which is far more useful and intuitive.

• SmartHippo (my review) has a new questions and answers page at www.smarthippo.com/answers.

• UPDATE: It's 3:00 and I just got an email from GreenSherpa that their beta system is now available.

• UPDATE: it's 4:30 and Rudder just launched an iPhone app. You can get it in the app store. Now word about what's out there for blackberry users.

• SmartyPig continues to respond to customers in real-time, and has added a "lower this" to reduce your monthly savings if friends and family members' contributions to your savings goal has enabled you to choose between meeting your goal sooner, or reducing your monthly contribution. It suggests the difference for you too, so you don't have to do the math.

Jessica Ward is a professional writer and blogger based in Seattle, WA. She also blogs at www.pennywisefamily.blogspot.com, to learn more about her visit www.jessicaward.me

Lending Club previews new lender feature at FinovateStartup09

Today at FinovateStartup 2009, Lending Club previewed a new feature which shows lenders how their returns stack up against other lenders. Currently, the average lender makes 9.05% after fees and defaults according to Lending Club. This feature will show you, via a nice graphical interface, how you compare against others. See the screen shot below:


Lending Club also emphasized the success of their secondary loan platform which launched six months ago. Since then over $2,000,000 in loans have been traded and the time to liquidity is two days. In addition to providing liquidity to new lenders, this platform provides new investment opportunities. There are 1800 loans on secondary loan platform right now.

Uncrunch America Contest for $5,000 0% APR Loan

Uncrunch America is a consortium of peer to peer lending companies including Lending Club for personal loans, Virgin Money for mortgage loans and On Deck Capital for small business loans. Credit Karma and Geezeo are also part of the “Uncrunch” team because of their money management tools.

Uncrunch America formed in January 2009 because of the tightening credit market to educate people about social lending opportunity and available alternative capital sources. This month’s prize is a $5,000 interest-free loan. Participants submit an essay about how they would like to “Uncrunch America” through access to credit.

Participants can enter by submitting a story online and encouraging others to vote for it. Uncrunch America’s stated goal is to “help resolve the credit crunch and rebuild the economy by delivering consumers secure, trustworthy tolls and infrastructure to finance necessary expenses and make critical investments.

About the organization:

Lending Club is a social lending network where members borrow and invest money. Qualifying borrowers can obtain a personal loan of up to $25,000 at fixed interest rates for 3 years with no penalty for early payment. Read more here.

Virgin Money is a financial services pioneer dedicated to improving your overall mortgage experience. Read more here.

On Deck Capital is a direct lender for small businesses unable to obtain traditional funding or that need faster access to capital for unexpected business opportunities.

Credit Karma is a provider of free credit scores and credit improvement resources and tools.

Geezeo is a suite of online personal finance tools with tasks like budgeting.

You can read Tom's earlier post about the launch of the Uncrunch America campaign online here.

Jessica Ward is a freelance writer and blogger from Seattle. She also blogs at http://www.pennywisefamily.blogspot.com/.

Lending Club Introduces IRA Product

Lending Club CEO and Founder Renaud Laplanche announced today that Lending Club has introduced the first IRA product that allows for peer to peer investments.

Laplanche told Prosper Lending Review today by e-mail, “now investors have more choice for their retirement accounts beyond traditional asset classes. Lending Club is delighted to provide this new alternative to investors. We look forward to offering more innovation and value for financial consumers in the future.”

Potential Lending Club IRA investors should remember that they need to enroll (the application goes by old-fashioned mail) and fund their account by 4/15/09 if you want to enroll for the 2008 tax year. EntrustCAMA, part of the Entrust Group, serves as the administer for these accounts.

Enrollment information is located online at https://www.lendingclub.com/sdIRA/registerIRA.action.

Lending Club has been nominated for the “Top 100 Innovators” by The Industry Standard. It was also recognized recently as one of the 20 “Breakthrough Ideas for 2009” by Harvard Business Review.

Jessica Ward is a freelance writer based in Seattle. She follows personal finance and family life. She also blogs at The Pennywise Family.

Mint adds Lending Club functionality; registers millionth user

Mint just reached it's one-millionth user! You can read about Tammi K from Oregon on Mint's blog. What I love is that to reward her, and to celebrate having one-million happy users--Mint.com paid off Tammi's credit card, and her mother-in-law's card since she is the one who referred her to Mint. That's an awesome surprise!

A couple of other interesting notes on Mint.com--SmartyPig and Lending Club accounts now work in Mint. Also, if you have assets, you can show them in Mint (home equity, concert posters, cars, etc.).

Lots of exciting development going on in recent weeks with Mint, so I thought it would be worth mentioning.

Lending Club raises $12 million

Lending Club just announced they raised an additional $12 million in funding and hired a new marketing officer. Previous funding includes $10 million in late 2007 and an additional $4 million in September 2008. From the press release:

SUNNYVALE, Calif.--(BUSINESS WIRE)--LendingClub.com, the peer lending network that brings together investors and creditworthy borrowers, announced today that it has closed a $12 million Series B round of funding. Morgenthaler Ventures led the round and is joined by existing investors, Norwest Venture Partners and Canaan Partners. Rebecca Lynn, a Morgenthaler Principal, is joining Lending Club’s board of directors.

Lending Club also announced today that it has added Pamela Kramer as Chief Marketing Officer. Ms. Kramer is an established marketing veteran with more than 17 years of experience. She was most recently Chief Marketing Officer of MarketTools, Inc and, before that, spent 9 years in leadership roles with E*TRADE Financial helping to shape the development of online investing in various capacities, including most recently as Chief Marketing Officer.

“This additional capital will allow us to continue to expand our capabilities and accelerate the growth of our customer base. Lending Club is proud to be building a network where individuals come together to provide financial value to each other beyond what traditional banks can provide. We are equally proud to have great investment partners in Morgenthaler, Norwest and Canaan Partners,” said Renaud Laplanche, Lending Club’s CEO and Founder.

“We were attracted to Lending Club because it offers a compelling proposition in any market, but especially in today’s environment,” said Rebecca Lynn, Principal at Morgenthaler Ventures, “Borrower members find much-needed relief in a tight credit environment, and lender members have earned an average annual return of 9.05% over the last 20 months, which is better than most investment alternatives.”

Virgin Money joins the Uncrunch America Campaign

Uncrunch America originally attracted attention when it amassed thousands of votes and was a top 10 idea in change.org's campaign to find the top ideas for change in America. The idea gained additional momentum this week as Virgin Money joined competitor Lending Club to help raise awareness about the availability of alternative sources of credit.

Virgin Money facilitates loans through family and friends which is different than Lending Club's model. While loans between people who know each other can be made through Lending Club most of Lending Club's loans are made between people who do not know each other.

In addition to social loans, Virgin Money just entered the traditional mortgage loan market. Virgin Money is approved in 35 US states for both conventional and FHA loans and they expect to be fully licensed by the end of 2009. More than 150 mortgage brokers have joined their network.

Here are the three options presented to visitors at Uncrunch America:

Personal loans - If you have good credit you can now get a personal loan of up to $25,000 funded by fellow members at a fair interest rate through Lending Club. Free membership and easy online application.

Small business loans - If you are a small business and need more than $25,000, On Deck Capital has been actively lending to small, healthy, store front businesses throughout the credit crunch.

Home loans - Traditional Mortgages or Social Mortgages, Virgin Money has creditworthy borrowers covered. Check out our traditional mortgage for fair rates and a fast closing or consider our social mortgage for a great deal if you're borrowing from family.

Nuwire's Cost-Cutting Tips for Businesses: #1 Peer to peer lending

NuWire Investor just published an article titled Ten Cost-Cutters for Businesses. Here is their first tip:

Capital: Free money almost always comes with strings attached. But if you really need capital, here are some ways to get cash, for a limited time or a small fee:

• Peer-to-peer (P2P) lending is a way to find private lenders who will lend money in exchange for equity or some other security. Prosper.com is one source.
• Microlending groups offer business loans at very low rates. These are not exactly free, but they come close.

I agree that peer to peer lending is an attractive source of capital for some small businesses. I am not, however, aware of any peer to peer platform which requires an exchange of equity or some other security. Prosper, Pertuity Direct, and Lending Club only provide unsecured loans.

Although the article does not mention it, Prosper is actually closed right now while they register with the SEC.

Microlending typically refers to very small loans. With Grameen America, for example, the average loan size is $2,000. These are generally targeted to poor entrepreneurs, typically women, who do not have access to traditional credit markets. The upper limit on loans through most peer to peer lending site like Lending Club is $25,000.

While I'm pleased to see NuWire mention peer to peer lending, the information presented is a little inaccurate.

Javelin reviews investing with Lending Club

Javelin Strategy & Research just released a 12-page whitepaper analyzing investments through Lending Club between June 2007 and December 2008. They found the overall investment return averaged 9.05%, with a median return of 10.48%.

Compared to other investments, Javelin reported:

"If an individual had invested $10,000 in June 2007, a typical (median) loan portfolio through Lending Club would have grown to $11,594 by November 2008. That return would have outpaced other common investments or indexes such as the Standard & Poor’s 500 Index and the tech‐stock heavy Nasdaq Composite Index, which suffered staggering losses that would have left the investor with $6,289 and $6,604, respectively. Meanwhile, the same investment in government‐insured 1‐year CDs and rock‐solid 6‐month Treasury bills would have grown to $10,678 and $10,501, respectively. (This comparison factors in Lending Club’s 1% service charge but does not include fees and other transaction costs for the other investments.)"


Read the whitepaper. Open a Lending Club account.

Harvard Business Review: P2P Lending is 'breakthrough idea' for 2009

Harvard Business Review has named P2P lending as one of the top 20 breakthrough ideas for 2009. John Sviokla, vice chairman and director of innovation and research at Diamond Management and Technology Consultants, predicts p2p lending will be one of the "most important financial-services innovations in the coming decade."

Here is an excerpt from the Harvard Business Review:

...peer-to-peer lending is cheaper than consumer credit. Lending Club’s rate for the best credit risks is 7.88%, whereas the bank rate for personal loans, on average, is over 13%. A credit-worthy borrower gets the money faster and for 5% less.

Why now? First, the internet and social networks enable peer-to-peer interaction on an unprecedented scale. Second, electronic mechanisms for assessing potential customers are emerging. Lending Club starts with traditional credit scoring and adds a proprietary assessment of customers’ reputations within their social networks. You may think of Facebook as fun and games, but important underwriting information is hidden in there for those who know how to look.

So what? A profound secondary effect of the down market will be an increase in the availability of peer-to-peer finance and its convergence with traditional lending. My bet is that mainstream investors and banks will cherry-pick the best investors in Lending Club and other systems – reducing risk by tapping their superior credit-assessment capabilities – and fund them to grant more and bigger loans. Moreover, within five years every major bank will probably have its own peer-to-peer lending network.

If innovative legislation were drafted to allow peer-to-peer risk coverage, similar transactions might begin to flourish in the insurance market. Precise knowledge of local conditions would allow individuals to band together in order to underwrite the cost of insuring properties in safe neighborhoods or to make insurance more widely available in higher-risk neighborhoods.

The current economic constraints will only accelerate the growth of these new entities. I predict that they will be among the most important financial-services innovations in the coming decade.

To borrow or lend through Lending Club click here.

P2P lending: 2008 in review

The P2P lending marketplace changed significantly in 2008. Of course, we said the same thing in our 2007 P2P lending review. There are also likely to be even more significant changes in 2009.

In 2006 the only real P2P lending story was Prosper. In 2007, Lending Club launched and Zopa expanded to the U.S. In 2008 the story is dominated by regulation - Lending Club obtained a green light by the SEC and most other companies shut their doors as they work towards SEC approval.

Here's a look at each individual company:

Lending Club

• First a quick review of 2007: launched inside of Facebook in May 2007 and loaned $100,000 during their first month, expanded to users outside Facebook and became the first p2p lending platform to loan to borrowers nationwide without state-by-state lending caps, hosted a popular YouTube video contest, and received $10 million in venture capital
• In April 2008 Lending Club halts lending in order to register their secondary market and lending operations with the SEC
• In October Lending Club re-opens for investors and announces a secondary market

Prosper

• First a quick review of 2007: named one of the 50 best websites of 2007 by Time, passed $100 million in loans (now at $108 million), received $20 million in venture capital for a total of $40 million raised
• April - Follows Lending Club's lead and eliminates state rate caps
• October - Immediately after Lending Club reopens, Prosper enters a quiet period and halts operations
• December -Prosper is fined $1 million. They then file a S-1 registration statement with the SEC.
  

Zopa

• First a quick review of 2007: Zopa expanded from the U.K. to the U.S.
• Named 'most threatening non-bank' in April by the 2008 Retail Banker International Forum.
• In October I had a bad experience trying to obtain a loan from Zopa. A couple days later Zopa closes operations in the US

Loanio

• Loanio launches in October with a focus on platinum verification and co-borrowers
• Follows Prosper's lead and halts operations in November in order to register promissory notes with the appropriate securities authorities.
  

Other companies to capture our attention in 2008:

• Swap-A-Debt seeks regulatory approval
• Pertuity Direct announces they will launch 'immediately after the New Year' And they do.
• Fynanz becomes the first P2P student loan marketplace. They halt p2p lending and rebrand themselves (Jan 2009) as a loan platform for credit unions.
• In Canada, IOU Central beats CommunityLend to Canada's market for a couple of weeks in February before they halt operations to 'resolve a regulatory matter'. We are still waiting for the first p2p lending company to open in Canada.
• In January 2008 Globefunder opens their doors to borrowers. Since they are only open to institutional investors we have not discussed them on the blog much since.
• Microfinance grows in the U.S. and around the world. We will cover these companies more in 2009 than we have in the past.
  

We started Prosper Lending Review in 2007. It has been fun and we have learned a lot. Our traffic has grown significantly. According to unique visitors, these are our most popular articles in 2008.

15 Most Popular Articles of 2008

A Prosper scam: The story of Jessica Wolcott - This also happens to be the most read story of 2007 as well.
PayPal competitor Revolution Money Exchange offers $25 sign-up bonus
How does Prosper compare to other investments?
Why does Revolution Money require my social security number?
Borrowing money to lend on Prosper: Wise or Foolish?
P2P lending review: Best of 2007
Prosper: A hands-on education in risk management
Eleven perspectives on P2P lending - this is my favorite article of the year
Fynanz to tackle peer to peer student loan niche
When to bid on Prosper loans
Why would a borrower use Prosper instead of a traditional bank?
P2P Lending Carnival #4
What effect would a recession have on the Prosper marketplace?
Revolution Money Exchange improves referral program
Peer to peer lending in Canada - CommunityLend

We look forward to 2009 and the many positive changes it will bring to the p2p lending marketplace. Happy New Year!

Uncrunch America: Solve the credit crisis from the bottom up through social lending

Twenty-five year old entrepreneur Scott Krager has earned over 6,000 votes for his idea on change.org to solve the credit crisis from the bottom up through social lending. In the first round of voting it placed 2nd in the social entrepreneur category.

On Friday, Change.org will co-host an event at the National Press Club in Washington, DC to announce the top 10 rated ideas and plans for supporting the formation of a national advocacy campaign behind each idea. Krager's social lending idea is currently in 18th Place and needs 3,779 more votes to be among the final 10 ideas.

We interviewed Krager to find out more about uncrunch.org and his ideas to promote social lending.


What is your background and what inspired Uncrunch America?

I'm a small business owner myself. I know how valuable credit is to many small businesses. I've been following this space for the last few years. Kiva is what originally attracted me to the whole social lending niche, and then Prosper and Lending Club.

What is Uncrunch America and what do you hope to accomplish?

Uncrunch America is an organization that came out of a simple idea from Tobin Smith (leading equity and economic researcher, author and commentator) to 'uncrunch' the consumer credit markets for deserving, credit worthy Americans by promoting "social lending" networks and other web 2.0 financial education and management tools.

I fell in love with the idea and their website, and approached approached them with the proposal of promoting them by signing them up on change.org's voting contest: Top 10 ideas for Change in America.

My goal was to build awareness around social lending, gain the support of the Obama administration, and convince the government to match funds. Uncrunch.org supporters believe this is the most efficient way to put government funds to work for the people, not financial institution profits.

Who is behind Uncrunch America?

Tobin Smith and his organization ChangeWave, along with Lending Club, Credit Karma, Geezeo and OnDeck Capital.

How did you bring all the supporters together behind Uncrunch America?

I didn't personally. I signed up for change.org and submitted and promoted the idea. The founding companies have since reached out to their customers and followers to build support for the idea as well.

What has the reception been like so far for Uncrunch America?

So far, it has gotten amazing traction and I think it's because of how timely this idea is to the current credit crisis. First it made it to the second spot in the first round of voting with a few hundred votes. Now, it is in the 21st position (out of 90) in the second round of voting with 4 days left. I really thing it has a great chance of making it to the top 10.

What are Uncrunch America's biggest challenges?

The immediate challenge is to make it to the top 10 on change.org. Whether they accomplish this or not, I think their next challenge is to gain traction and get the message out there. Uncrunch will be promoted by all its partners, similar to the (RED) campaign, so it is critical that they get more supporters, and the message does not get lost in the noise.

What future plans does Uncrunch America have?

Unrcunch America will be launching a campaign to get their idea out there. In the process, they will be recruiting more members to help in this endeavor. I think it is a great initiative and hope they succeed.

Is there anything else you would like to add?

Vote, vote, vote. With only 3 days left to vote, I hope your readers click here and submit their vote for this idea. Making to the top 10 will be a great push for social lending in the US, and a great way to get attention from the incoming administration.